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Marketing
Overview
Official Name of Program
Plan Code
Department(s) Sponsoring Program
Career
Degree Designation
HEGIS Code
NYSED Program Code
CIP Code
Program Description
Marketers play a critical role in modern business, helping organizations understand consumer needs, develop products and services, and communicate value effectively. Beyond promoting ideas, they use research and data to provide insights that guide strategy, strengthen customer relationships, and improve decision-making. Graduates of the Marketing AS program can pursue entry-level positions such as marketing assistants, sales representatives, customer service associates, digital content coordinators, and social media specialists in a wide range of industries. With additional education, they may advance to roles such as brand manager, market researcher, advertising executive, or public relations specialist. Those who continue their studies and gain professional experience may also qualify for certifications in areas such as digital marketing, market research, or project management.
To enhance practical learning, students have the opportunity to participate in an internship or apprenticeship during their final year, gaining valuable hands-on experience in a supervised business setting. These experiences are critical in developing skills in teamwork, creativity, problem-solving, and using technology to design effective marketing strategies and communications.
Learning Outcomes
Upon successful completion of the Marketing AS program, students will be able to:
1. Explain the role and contribution of marketing within the broader context of a business enterprise.
2. Demonstrate a comprehensive understanding of the marketing function from strategic planning through execution by applying these insights in projects, case studies, or organizational settings.
3. Describe, analyze, and evaluate the use of production tools to create persuasive, informative, and engaging marketing content.
4. Analyze key bases for segmenting both consumer and business markets; apply the three steps of target marketing—market segmentation, target selection, and market positioning—and evaluate how these strategies vary in different competitive environments.
5. Analyze and evaluate core marketing topics including ethics, corporate social responsibility, consumer behavior, B2B (business-to-business) and B2C (business-to-consumer) buying processes, the four Ps (product, price, place, promotion), and strategies in global and domestic markets through written assignments and discussions.
6. Plan, develop, and implement marketing programs, advertising campaigns, and social media strategies using diverse media channels and evaluate their effectiveness.
7. Develop and apply digital marketing competencies—including search engine optimization (SEO), search engine marketing (SEM), social media, email marketing, and display advertising—through case studies, projects, and coursework.
Program Director: Professor Howard A. Clampman
Requirements
Students must successfully complete 60-61 credits, all degree requirements, and two writing intensive courses. Students must also have a final cumulative GPA of at least a 2.0.
- 1530161
OR 1533641
- 0957971
- 1231031
- 0951051
- 0951061
- 0952711
- 0952771
- 0957501
- 0957541
- 1563751
- 0957601
- 0957621
- 1207611
See Note [3] below relating to course and MKT 48 above.
See Note [4] below relating to course and course above.
See Note [5] below relating to course above.
See Note [6, 7] below relating to course above.
Notes:
[1] In order to comply with transfer requirement at senior colleges, students are required to complete MTH 28 College Algebra and Elementary Trigonometry or MTH 28.5 College Algebra and Elementary Trigonometry (corequisite) in Required Core B and MTH 30 Precalculus to fulfill Flexible Core E. Students who place out of MTH 28 should complete MTH 30 in Required Core B and may select another course to fulfill Flexible Core E.
[2] In an effort to select courses which can be accepted as transfer credits at Senior Colleges and give students the breadth of knowledge required nationally of Business Majors, students are strongly recommended to complete HIS 10 or HIS 11 and/or COMM 34 to fulfill Flexible Core A, ECO 12 to fulfill Flexible Core B, and COMM 11 and/or ECO 11 or ECO 20 to fulfill Flexible Core D. Students wishing to participate in Baruch College’s Business Academy for early entry acceptance into Zicklin’s BBA program must complete ECO 12 in Flexible Core A and ECO 11 in Flexible Core D to be eligible.
[3] Students wishing to participate in Baruch College’s Business Academy and for early entry acceptance into Zicklin’s BBA program must complete ACC 112 and BUS 110 instead of MKT 48 and BUS 51 to qualify.
[4] Students accepted into the apprenticeship opportunities will enroll in a combination of CWE 41, CWE 42, and CWE 43 in place of BUS 41, BUS 51, and CWE 31. If students have completed any or all of these courses prior to participating in the apprenticeship, alternative course substitutions may be determined. Participation in an apprenticeship may prevent students from finishing their degree within the regular number (60) of credits.
[5] CWE 31 is a two (2) credit course. Students should enroll in CWE 31 one year before graduating or when they have completed at least 30 credits towards their degree. Students should see the CWE 31 Coordinator in the Department of Business and Information Systems, during their second semester. Students who are employed full-time are not required to complete the internship portion of CWE 31, provided their employer agrees to participate in course-related surveys. Permission must be obtained from the CWE 31 Coordinator or Department Chairperson by submitting documentation of current full-time employment. College Work-Study assignments within CUNY may not be used as substitutes for the CWE internship.
[6] Students must take FYS 11 prior to earning 24 degree or equated credits. Students who have earned 24 or more degree or equated credits are permitted to use the one credit as a free elective. It is highly recommended that students take FYS 11 in their first or second semester. This requirement will be waived for students who have earned 24 or more degree or equated credits at BCC or another college and transfer into this program.
[7] Students transferring into the program with 24 or more degree or equated credits will be exempt from FYS 11 and only required to complete 60 credits to graduate.