Principles of Advertising
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Overview
Subject area
MKT
Catalog Number
43
Course Title
Principles of Advertising
Department(s)
Description
Introduces advertising as a fundamental business function and as a creative outcome of the marketing strategy. This course addresses a wide variety of conceptual and technical issues, including consumer behavior, market segmentation, advertising planning and research, media and budget considerations, copywriting, art direction and production, and sales promotion.
Requisites
010773
Typically Offered
Fall, Spring
Academic Career
Undergraduate
Liberal Arts
No
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3
Course Schedule
Schedule
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