Consumer Behavior
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Overview
Subject area
MKT
Catalog Number
18
Course Title
Consumer Behavior
Department(s)
Description
Explores the impact of cultural, social, economic, and psychological influences on consumer decision-making. Highlights the importance of understanding consumer behavior in formulating and implementing the marketing strategy and traces key stages of the consumer decision-making process.
Requisites
010773
Typically Offered
Fall, Spring
Academic Career
Undergraduate
Liberal Arts
No
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3
Course Schedule
Schedule
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