Principles of Marketing
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Overview
Subject area
MKT
Catalog Number
11
Course Title
Principles of Marketing
Department(s)
Description
Introduction to the role and scope of marketing in a rapidly changing and challenging environment. Designed to set an overall framework for further studies in the marketing field, this course surveys broad marketing issues and focuses on the planning and implementation of product, promotion, pricing, and distribution strategies.
Requisites
010711
Typically Offered
Fall, Spring
Academic Career
Undergraduate
Liberal Arts
No
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3